Ministry of Commerce and Industry Launches Intellectual Property Mascot- IP Nani


May 17, 2018

The Minister of Commerce and Industry, Shri Suresh Prabhu launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy in New Delhi yesterday.


Recognizing the essence of that protection of Intellectual Property Rights for building a knowledge, the Minister at the conference remarked that mere legal provisions were not sufficient for protection of Intellectual Property Rights but their strict implementation is equally required. Piracy is a serious crime which should not go unpunished. Minister also called for creating awareness against stealing Intellectual Property Rights and stressed on the need for participation of society in the effort.

Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson “Chhotu”. The IP mascot aims at spreading awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.